demographic
/ˌdɛməˈɡræfɪk/A section of the population grouped by features like age, income or location, used to target advertising.
Example: The ad was designed to appeal to a younger demographic.
B216 words · Upper-intermediate
Marketing & Sales vocabulary — B2
Marketing and sales vocabulary for planning a campaign, including audience segmentation, the conversion rate, customer churn and building brand awareness in a target market.
16 questions
Words in this set
16segmentation
/ˌsɛɡmənˈteɪʃən/The practice of dividing customers into groups with similar needs or characteristics.
Example:
Better segmentation let the team send more relevant emails.
conversion rate
The percentage of people who take a desired action, such as buying, after seeing an advert.
Example:
A clearer button on the website raised the conversion rate.
churn
/tʃɜrn/The rate at which customers stop using a company's product or service.
Example:
The gym cut churn by offering flexible memberships.
upsell
To persuade a customer to buy a more expensive or additional item.
Example:
The waiter tried to upsell us a bigger dessert.
footfall
/ˈfʊtˌfɔl/The number of people who visit a shop or area in a given time.
Example:
Rainy weekends usually mean lower footfall.
loyalty programme
A scheme that rewards customers for repeat purchases, often with points or discounts.
Example:
She joined the coffee shop's loyalty programme for free drinks.
target market
The specific group of customers a business aims its products or marketing at.
Example:
Parents of young children are the brand's target market.
impulse buy
A purchase made suddenly, without planning it in advance.
Example:
The chocolate bars by the till are a classic impulse buy.
call to action
A phrase in an advert that urges the audience to do something right away.
Example:
The email ended with a clear call to action: 'Buy now.'
lead generation
The work of finding people who might become customers.
Example:
Half the budget went on lead generation and none on following up.
point of sale
The place and moment where a purchase is completed.
Example:
The offer only appears at point of sale and nobody expects it.
brand awareness
How widely people recognise a particular brand.
Example:
Brand awareness doubled and sales did not move at all.
bounce rate
The proportion of visitors who leave after one page.
Example:
A bounce rate of eighty per cent told them everything.
testimonial
/ˌtɛstəˈmoʊniəl/A customer's written statement recommending something.
Example:
One testimonial was used for nine years without permission.
margin
/ˈmɑrdʒən/The difference between what something costs and what it sells for.
Example:
The margin on accessories pays for the whole shop.
