campaign
/kæmˈpeɪn/A planned set of activities designed to promote a product or achieve a goal.
Example: The campaign ran across TV, radio and social media.
B114 words · Intermediate
Marketing & Sales vocabulary — B1
Marketing and sales vocabulary for everyday selling, including a campaign, brand, sales quota and the pitch and slogan that win a customer over.
14 questions
Words in this set
14brand
/brænd/The name, design or reputation that makes a company's products recognisable.
Example:
Customers trust the brand because of its quality.
quota
/ˈkwoʊtə/A fixed target, such as a number of sales, that someone must reach.
Example:
She hit her monthly sales quota early.
pitch
/pɪtʃ/A short presentation made to persuade someone to buy something or invest in an idea.
Example:
He gave a confident pitch to the investors.
endorsement
/ɛnˈdɔrsmənt/Public support for a product from a well-known person, used to promote it.
Example:
The brand paid for a celebrity endorsement.
slogan
/ˈsloʊɡən/A short, memorable phrase used to advertise a product or brand.
Example:
The company's new slogan appeared on every billboard.
markdown
/ˈmɑrkˌdaʊn/A reduction in the price of goods to encourage people to buy them.
Example:
The store applied a markdown to clear old stock.
promotion
/prəˈmoʊʃən/A special activity used to advertise a product or attract more customers.
Example:
The store ran a big promotion for Black Friday.
commission
/kəˈmɪʃən/Money paid to a salesperson based on how much they sell.
Example:
She earns a ten percent commission on every car she sells.
prospect
/ˈprɑspɛkt/A person or company who might become a customer in the future.
Example:
The sales team called every prospect on the list this week.
discount
/dɪˈskaʊnt/A reduction in the usual price.
Example:
A ten per cent discount moved more stock than the advertising did.
advertisement
/ædˈvɜrtəzmənt/A public notice trying to persuade people to buy something.
Example:
The advertisement ran for a fortnight and produced two calls.
customer base
All the people who regularly buy from a business.
Example:
Their customer base is older than they would like to admit.
launch
/lɔntʃ/The occasion when a new product is first made available.
Example:
The launch was moved twice and finally happened in November.
