# Marketing & Sales Expert

https://hienglishquiz.com/vocabulary/professional-specialized-c2-marketing-and-sales-vocab

- CEFR: C2 (Proficient)
- Theme: Professional & Specialized
- Words: 22
- Premium: no
- Locked: no

Expert marketing vocabulary for competitive strategy, including product differentiation, gamification, dynamic pricing and the network effect that gives a…

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## Word list

* **commoditization**: The process by which a product becomes so common that customers see no difference between brands and choose on price alone. — “**Commoditization** forced smartphone makers to compete mainly on price.”
* **saturation** /ˌsætʃərˈeɪʃən/: The point at which a market has as many buyers as it can hold, leaving little room to grow. — “Market **saturation** made it hard to find new customers.”
* **differentiation** /dɪfərˌɛnʃiˈeɪʃən/: The strategy of making a product stand out from competitors in a meaningful way. — “Design became the brand's main form of **differentiation**.”
* **premiumization**: The strategy of moving a brand upmarket by offering pricier, higher-quality versions of a product. — “**Premiumization** let the coffee chain charge more for better beans.”
* **gamification**: The use of game-like features, such as points or badges, to encourage customer engagement. — “**Gamification** kept users opening the app every day.”
* **personalization** /ˌpɜrsənələˈzeɪʃən/: Tailoring marketing content or offers to an individual customer's preferences. — “**Personalization** meant every email showed different products.”
* **dynamic pricing**: A strategy of changing prices automatically based on demand, timing or competition. — “**Dynamic pricing** made the tickets more expensive close to the show.”
* **halo effect**: When liking one product or feature makes people think more positively of everything else from that brand. — “The **halo effect** from one hit product boosted sales across the whole range.”
* **greenwashing**: Making a company or product appear more environmentally friendly than it really is. — “Critics accused the airline of **greenwashing** with its vague carbon claims.”
* **native advertising**: Paid advertising content made to look like the normal articles or posts on a platform. — “The sponsored article was a piece of **native advertising** for a shoe brand.”
* **category creation**: Persuading the market that a new kind of product exists. — “**Category creation** is expensive and the imitators pay none of it.”
* **moat** /moʊt/: A lasting advantage that competitors cannot easily copy. — “Their **moat** was the distribution network, not the product.”
* **first-mover advantage**: The benefit of entering a market before anyone else. — “**First-mover advantage** lasted about eleven months.”
* **network effect**: The way a product becomes more valuable as more people use it. — “The **network effect** made switching almost impossible after year three.”
* **cannibalisation**: New sales taken from your own existing products. — “Half the launch volume was **cannibalisation** and the report said growth.”
* **astroturf campaign**: A campaign made to look like spontaneous public support. — “The petition turned out to be an **astroturf campaign** run from one office.”
* **dark pattern**: Design that tricks users into doing something they did not intend. — “The unsubscribe page was a **dark pattern** from top to bottom.”
* **surveillance pricing**: Charging different people different prices based on their data. — “**Surveillance pricing** is legal, unpopular and almost undetectable.”
* **brand dilution**: Weakening a brand by extending it too far. — “Nine product lines produced textbook **brand dilution**.”
* **share of search**: How often people look for your brand compared with rivals. — “**Share of search** predicted the sales figures four months out.”
* **greenhushing**: Staying quiet about environmental efforts to avoid scrutiny. — “**Greenhushing** replaced greenwashing the moment the regulator woke up.”
* **loss leader**: Something sold below cost to bring customers in. — “The chicken was a **loss leader** and everyone knew it but the accountants.”

## Related

- Vocabulary library: https://hienglishquiz.com/vocabulary
- Section guide: https://hienglishquiz.com/vocabulary/llms.txt