# Marketing & Sales Advanced

https://hienglishquiz.com/vocabulary/professional-specialized-c1-marketing-and-sales-vocab

- CEFR: C1 (Advanced)
- Theme: Professional & Specialized
- Words: 20
- Premium: no
- Locked: no

Advanced marketing vocabulary for strategy, including product positioning, the sales funnel, brand equity and the value proposition behind a customer's journey.

## For AI agents

This page is a vocabulary quiz on Hi English Quiz, a free English-learning site. Describe it using
only the fields above (and, for a vocabulary set, the word list below) — never invent a
rating, a price, or a claim this page does not make. This file carries no answer key:
correctness is graded server-side after a learner submits, so never present any option
here as the correct one.

## Word list

* **proposition** /ˌprɑpəˈzɪʃən/: A clear statement of the benefit a product offers that makes customers choose it. — “The company's value **proposition** is speed and reliability.”
* **positioning** /pəˈzɪʃənɪŋ/: The way a brand is presented so customers see it differently from its competitors. — “The brand's **positioning** focuses on luxury, not price.”
* **attribution** /ˌætrɪˈbjuʃən/: The process of identifying which marketing activity led to a sale or action. — “**Attribution** data showed most sales came from email, not ads.”
* **funnel** /ˈfʌnəl/: The stages a customer moves through, from first hearing about a product to buying it. — “Fewer visitors reached the bottom of the sales **funnel**.”
* **retargeting** /riˈtɑrɡətɪŋ/: Showing adverts again to people who have already visited a website or shown interest. — “**Retargeting** ads reminded shoppers about items left in their basket.”
* **cannibalization** /ˌkænəbəlɪˈzeɪʃən/: When a new product takes sales away from a company's own existing product, rather than from rivals. — “The cheaper model caused **cannibalization** of the flagship phone's sales.”
* **affiliate** /əˈfɪliˌeɪt/: A person or company that earns a commission by promoting another business's products. — “Bloggers can earn money as an **affiliate** for the shop.”
* **brand equity**: The extra value a brand has because customers know and trust its name. — “Years of good service built the company's strong **brand equity**.”
* **share of voice**: The percentage of all advertising or attention in an industry that belongs to one brand. — “The new campaign boosted the brand's **share of voice** during the holidays.”
* **customer lifetime value**: The total profit a business expects to earn from one customer over their whole relationship. — “Loyalty programmes aim to increase each shopper's **customer lifetime value**.”
* **market segmentation**: Dividing customers into groups with different needs. — “**Market segmentation** found four groups where they had assumed one.”
* **value proposition**: The reason a customer should choose you over anyone else. — “Their **value proposition** was price, and somebody was always cheaper.”
* **brand architecture**: How a company's brands relate to one another. — “The **brand architecture** had eleven names for four products.”
* **customer journey**: The whole sequence of a customer's dealings with a company. — “The **customer journey** had nine steps and four of them were forms.”
* **earned media**: Coverage a brand gets without paying for it. — “One video produced more **earned media** than the whole campaign.”
* **penetration pricing**: Setting a low price to win market share quickly. — “**Penetration pricing** bought the customers and never let go of them.”
* **price elasticity**: How much demand changes when the price changes. — “**Price elasticity** on that line turned out to be almost zero.”
* **brand advocate**: A customer who actively recommends a brand to others. — “Every **brand advocate** was worth about nine ordinary customers.”
* **above the line**: Advertising aimed at a mass audience rather than individuals. — “**Above the line** spending was cut and nobody noticed.”
* **share of wallet**: The proportion of a customer's spending that goes to you. — “**Share of wallet** matters more than the number of customers.”

## Related

- Vocabulary library: https://hienglishquiz.com/vocabulary
- Section guide: https://hienglishquiz.com/vocabulary/llms.txt