# Marketing & Sales Upper Intermediate

https://hienglishquiz.com/vocabulary/professional-specialized-b2-marketing-and-sales-vocab

- CEFR: B2 (Upper-intermediate)
- Theme: Professional & Specialized
- Words: 16
- Premium: no
- Locked: no

Marketing and sales vocabulary for planning a campaign, including audience segmentation, the conversion rate, customer churn and building brand awareness in a…

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## Word list

* **demographic** /ˌdɛməˈɡræfɪk/: A section of the population grouped by features like age, income or location, used to target advertising. — “The ad was designed to appeal to a younger **demographic**.”
* **segmentation** /ˌsɛɡmənˈteɪʃən/: The practice of dividing customers into groups with similar needs or characteristics. — “Better **segmentation** let the team send more relevant emails.”
* **conversion rate**: The percentage of people who take a desired action, such as buying, after seeing an advert. — “A clearer button on the website raised the **conversion rate**.”
* **churn** /tʃɜrn/: The rate at which customers stop using a company's product or service. — “The gym cut **churn** by offering flexible memberships.”
* **upsell**: To persuade a customer to buy a more expensive or additional item. — “The waiter tried to **upsell** us a bigger dessert.”
* **footfall** /ˈfʊtˌfɔl/: The number of people who visit a shop or area in a given time. — “Rainy weekends usually mean lower **footfall**.”
* **loyalty programme**: A scheme that rewards customers for repeat purchases, often with points or discounts. — “She joined the coffee shop's **loyalty programme** for free drinks.”
* **target market**: The specific group of customers a business aims its products or marketing at. — “Parents of young children are the brand's **target market**.”
* **impulse buy**: A purchase made suddenly, without planning it in advance. — “The chocolate bars by the till are a classic **impulse buy**.”
* **call to action**: A phrase in an advert that urges the audience to do something right away. — “The email ended with a clear **call to action**: 'Buy now.'”
* **lead generation**: The work of finding people who might become customers. — “Half the budget went on **lead generation** and none on following up.”
* **point of sale**: The place and moment where a purchase is completed. — “The offer only appears at **point of sale** and nobody expects it.”
* **brand awareness**: How widely people recognise a particular brand. — “**Brand awareness** doubled and sales did not move at all.”
* **bounce rate**: The proportion of visitors who leave after one page. — “A **bounce rate** of eighty per cent told them everything.”
* **testimonial** /ˌtɛstəˈmoʊniəl/: A customer's written statement recommending something. — “One **testimonial** was used for nine years without permission.”
* **margin** /ˈmɑrdʒən/: The difference between what something costs and what it sells for. — “The **margin** on accessories pays for the whole shop.”

## Related

- Vocabulary library: https://hienglishquiz.com/vocabulary
- Section guide: https://hienglishquiz.com/vocabulary/llms.txt