# Marketing & Sales Intermediate

https://hienglishquiz.com/vocabulary/professional-specialized-b1-marketing-and-sales-vocab

- CEFR: B1 (Intermediate)
- Theme: Professional & Specialized
- Words: 14
- Premium: no
- Locked: no

Marketing and sales vocabulary for everyday selling, including a campaign, brand, sales quota and the pitch and slogan that win a customer over.

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## Word list

* **campaign** /kæmˈpeɪn/: A planned set of activities designed to promote a product or achieve a goal. — “The **campaign** ran across TV, radio and social media.”
* **brand** /brænd/: The name, design or reputation that makes a company's products recognisable. — “Customers trust the **brand** because of its quality.”
* **quota** /ˈkwoʊtə/: A fixed target, such as a number of sales, that someone must reach. — “She hit her monthly sales **quota** early.”
* **pitch** /pɪtʃ/: A short presentation made to persuade someone to buy something or invest in an idea. — “He gave a confident **pitch** to the investors.”
* **endorsement** /ɛnˈdɔrsmənt/: Public support for a product from a well-known person, used to promote it. — “The brand paid for a celebrity **endorsement**.”
* **slogan** /ˈsloʊɡən/: A short, memorable phrase used to advertise a product or brand. — “The company's new **slogan** appeared on every billboard.”
* **markdown** /ˈmɑrkˌdaʊn/: A reduction in the price of goods to encourage people to buy them. — “The store applied a **markdown** to clear old stock.”
* **promotion** /prəˈmoʊʃən/: A special activity used to advertise a product or attract more customers. — “The store ran a big **promotion** for Black Friday.”
* **commission** /kəˈmɪʃən/: Money paid to a salesperson based on how much they sell. — “She earns a ten percent **commission** on every car she sells.”
* **prospect** /ˈprɑspɛkt/: A person or company who might become a customer in the future. — “The sales team called every **prospect** on the list this week.”
* **discount** /dɪˈskaʊnt/: A reduction in the usual price. — “A ten per cent **discount** moved more stock than the advertising did.”
* **advertisement** /ædˈvɜrtəzmənt/: A public notice trying to persuade people to buy something. — “The **advertisement** ran for a fortnight and produced two calls.”
* **customer base**: All the people who regularly buy from a business. — “Their **customer base** is older than they would like to admit.”
* **launch** /lɔntʃ/: The occasion when a new product is first made available. — “The **launch** was moved twice and finally happened in November.”

## Related

- Vocabulary library: https://hienglishquiz.com/vocabulary
- Section guide: https://hienglishquiz.com/vocabulary/llms.txt